Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So, how can healthcare providers of all sizes adapt their strategies to drive growth—and thrive? In our latest podcast, join…

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. This podcast is a must-listen for healthcare leaders and primary care practitioners seeking innovative ways to enhance patient access, optimize care delivery, and address challenges like burnout. HELPCare, LLC is revolutionizing healthcare with comprehensive membership, marketing, and management services for provider-owned HELPCare Clinics, as well as metabolic health education and coaching for people interested in…

Are you struggling to fill critical positions in your healthcare organization? You’re not alone. With competition for top talent at an all-time high, hospitals and health systems must prioritize employer branding to attract and retain skilled professionals. Why Employer Branding Matters Employer branding isn’t just a marketing buzzword—it’s a critical strategy for healthcare organizations. How you present your organization to potential and current employees, shape their perceptions, and impact their overall experience can significantly affect recruitment, retention, and overall employee satisfaction. To stay ahead, healthcare leaders must adopt a multichannel approach that builds a compelling employer brand—one that attracts, engages,…

You could say 5 kilometers is the perfect distance: It’s an accessible first race for new runners, and it’s a proving ground for experienced runners to measure their progress. No matter where you’re coming from or how much running you’ve done, you’ll need to prepare for a 5K race in some way. Even the most seasoned runners need to train. There are more training plans out there than ever before. It can be hard to know which plan is the right one for you, and it can be even harder to stick to one once you’ve chosen it. Below, we’ll…

So, your little one is under the weather. Maybe they’re fussier than normal, not sleeping well or eating less than they should be. Symptoms like a fever, coughing, sleep issues and a decreased appetite can be caused by a variety of conditions. But if your child’s symptoms seem to appear in phases – rather than all at once – it may be that they’re being caused by the respiratory syncytial virus, or RSV. Keep reading to learn about possible symptoms of RSV in babies and kids, when to see a doctor, and how to treat mild, moderate and severe symptoms.…

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes! Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement. Learn how influencers use their platforms to humanize complex healthcare topics and drive real results (all while maintaining regulatory compliance). This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales. The following…

Managing successful Google Ads campaigns is more than just winning clicks—it’s about converting those clicks into results (e.g., new patients or B2B inquiries). At Healthcare Success, we manage millions of dollars in Google Ads spend for our healthcare clients. We often see the following 13 mistakes tank conversion rates. But don’t worry—13 isn’t unlucky here. This checklist identifies what needs to change so that you can turn pitfalls into wins. 13 Conversion Rate Killers—A Checklist Choosing the Wrong Campaign Type Using Irrelevant Keywords and Ad Copy Delivering a Poor Landing Page Experience Ineffective Bid Strategies Problems With Conversion Tracking Limited…

AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy.   While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources.  We recently sat down with Ed Bennett, Founder of MarTech.Health and a respected voice in healthcare marketing, to discuss how hospitals can use AI tools strategically to outrank unverified AI content.   Together with Ed, we share insights for doing just that in our latest podcast.   Listen to the podcast: In case you don’t have time to…