On a recent Sunday morning, I sat on a cushioned mat across from Sister True Vow, a Buddhist nun at Blue Cliff Monastery. I had traveled two hours north from Brooklyn to Pine Bush, New York, to seek her perspective on the human tendency to want. “Desire and craving mean forever running and grasping after something we don’t yet have,” Sister True Vow told me, making gentle but unwavering eye contact. There was something else I wanted to know about desire, though. So I asked what she thought of Ozempic. Before my visit to Blue Cliff, I had been thinking…
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Managing successful Google Ads campaigns is more than just winning clicks—it’s about converting those clicks into results (e.g., new patients or B2B inquiries). At Healthcare Success, we manage millions of dollars in Google Ads spend for our healthcare clients. We often see the following 13 mistakes tank conversion rates. But don’t worry—13 isn’t unlucky here. This checklist identifies what needs to change so that you can turn pitfalls into wins. 13 Conversion Rate Killers—A Checklist Choosing the Wrong Campaign Type Using Irrelevant Keywords and Ad Copy Delivering a Poor Landing Page Experience Ineffective Bid Strategies Problems With Conversion Tracking Limited…
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When you think about the worst epidemics and pandemics of the century, smallpox comes first to mind. Responsible for millions of deaths over several centuries, smallpox was the inspiration for the world’s first vaccination efforts, leading eventually to its global eradication in 1980. But even though smallpox is no longer a threat, its viral cousin-monkeypox (Mpox) has recently come to attention due to appearances in numerous countries, including India. India reported its first case of Monkeypox in Kerala. Being a sibling to smallpox, and after the havoc covid pandemic caused, monkeypox has become a cause of concern for the nation’s…
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One Sunday earlier this month, Dave Portnoy ordered a pizza, plopped down on his couch to watch football, and lit a blunt. He was angry. The Barstool Sports founder, who is beloved by many right-leaning young men, was in his mansion in Massachusetts, where he could legally smoke weed “like a human,” as he said in a video posted on X. But he can’t do that at his home in Miami. “Freedom. It’s about freedom,” Portnoy said, encouraging viewers to vote yes on an amendment that would legalize recreational cannabis in Florida, before blowing smoke into the camera. If Florida…
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Produced by ElevenLabs and News Over Audio (NOA) using AI narration. 23andMe is not doing well. Its stock is on the verge of being delisted. It shut down its in-house drug-development unit last month, only the latest in several rounds of layoffs. Last week, the entire board of directors quit, save for Anne Wojcicki, a co-founder and the company’s CEO. Amid this downward spiral, Wojcicki has said she’ll consider selling 23andMe—which means the DNA of 23andMe’s 15 million customers would be up for sale, too. 23andMe’s trove of genetic data might be its most valuable asset. For about two decades…
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Produced by ElevenLabs and News Over Audio (NOA) using AI narration. This is an edition of The Weekly Planet, a newsletter that provides a guide for living through climate change. Sign up for it here. Living in the days of climate change means we are living in the era of ecological grief. The emotional phenomenon has inspired funerals for glaciers in Iceland, Oregon, and Switzerland. Scientists have reported feeling shock and loss with each consecutive return to the Great Barrier Reef, as new expanses of coral bleach and desiccate. All across the mining country of Central Appalachia, where mountains have…
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Produced by ElevenLabs and News Over Audio (NOA) using AI narration. In the days after former President Donald Trump declared that he’d make in vitro fertilization more accessible for Americans, the anti-abortion movement went to work. The activist Lila Rose urged her social-media followers not to vote for Trump, equating his enthusiasm for IVF with support for abortion. The Pro-Life Action League asked Trump to walk back his remarks, citing the “hundreds of thousands” of embryos that would be destroyed. Meanwhile, Kristan Hawkins, the president of Students for Life of America, tagged Trump’s running mate, J. D. Vance, in a…
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Something weird is happening on my Instagram feed. Between posts of celebrities with perfect skin are pictures of regular people—my own friends!—looking just as good. They’re in their mid-30s, yet their faces look so smooth, so taut and placid, that they look a full decade younger. Is it makeup? Serums? Supplements? Sleep? When I finally inquired as to how they’d pulled it off, they gladly offered an explanation: “baby Botox.” Like normal Botox, baby Botox involves injections of a muscle paralytic. The difference is that baby Botox is proactive versus reactive: If first administered in youth and repeated every few…
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AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy. While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources. We recently sat down with Ed Bennett, Founder of MarTech.Health and a respected voice in healthcare marketing, to discuss how hospitals can use AI tools strategically to outrank unverified AI content. Together with Ed, we share insights for doing just that in our latest podcast. Listen to the podcast: In case you don’t have time to…
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Produced by ElevenLabs and News Over Audio (NOA) using AI narration. This year, just like last year, the nearly 200,000 kids in Chicago’s public elementary schools spent recess indoors during the first week of school, when the heat index hit 114 degrees. In the past few weeks, outdoor activities were canceled at schools in and around Washington, D.C., where temperatures exceeded 100 degrees last month, and in Southern California too. These schools have good reason to exercise caution: Kids are particularly susceptible to extreme heat, and in a tragic incident last year, a 12-year-old in California collapsed during P.E. and…