As you might expect, our agency networks with lots of people in the financial world, including investment bankers and private equity firms. To capture today’s M&A trends and insights, I interviewed Andre Ulloa, a Partner and Executive Advisor at M&A Healthcare Advisors (MAHA), a boutique advisory firm and investment bank. Our podcast interview covered a lot of ground, including the basics—like the differences between finders, business brokers, advisors, and investment banks. Most importantly, however, Andre provides eight tips on how to prepare healthcare businesses for merger and acquisition success. The ideas we discussed apply to many kinds of healthcare businesses,…

The healthcare industry is under immense pressure to produce content quickly. Generative AI might seem like a quick fix, but the industry’s specific challenges often get in the way. Learn how to streamline your content creation process without sacrificing quality or compliance. Here are our best tips: Prioritize Performance Analytics Determining the effectiveness of content quickly and accurately is challenging, so it’s important to build the right team or partner with the right agency. Track content performance metrics to identify what works and what doesn’t. This way, you can use data insights to refine content strategies and improve future content.…